The 24th edition of Intertextile Shanghai Home Textiles proved itself as the leading home textile trade fair in Asia
170,000 sqm exhibition space
1,092 exhibitors from 26 countries
41,000 buyers from over 104 countries
The Australian Alpaca Bedding Company, a subsidiary of Kelly & Windsor Australia, exhibited again at the Autumn 2018 edition of the Intertextile fair in Shanghai and what a great fair.
In the last five years that we have been exhibiting at this fair, I have noticed the significant increase in exhibitor and visitor numbers which confirms its status as Asia's leading home textile fairs. Its a very high profile show, not just for China and the region, but the whole world. Its a must visit event if you are in the home textile business.
We busy for the four days and often the stand was completely full of visitors with multiple meetings going on at once. We had over one hundred contacts from China, Korea, Japan, Hong Kong, USA, Canada and Europe.
Of primary interest was the Australian Alpaca quilt collections which were very popular. We sold all of the stand display samples in the first few hours on day one!
The stand visitors were a mix distributors, on line Chinese retailers and indent agents who were very interested to discuss multiple trading and distribution opportunities.
While the Bedding section of the fair, which covers a wide range of home textile products, was quite small it gave us a great opportunity to showcase the brand and meet many promising contacts for future growth of the business into Asia.
The fair was a great success and we loved visiting Shanghai, what an exciting and vibrant city.
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We are donating a day's production to make wool quilts and pillows which we will give to the Father Bob Maguire Foundation so that they can help and support those who are in need in our local community.
We are very proud to support such a great cause and look forward to another Father Bob day.
As part of our giving back philosophy, we are excited to announce that Kelly & Windsor Australia and the Alpaca Bedding Company has recently partnered with The Lung Foundation of Australia in a cause related marketing program.
Our goal is to contribute to a very worthy cause by donating to their resreach programs.
First launched in 2006, our alpaca underblankets have been very popular but unfortunately in 2015 we encountered some technical manufacturing problems that we just couldn't resolve and we reluctantly had to discontinue their production.
Today we are advising that they are coming back in winter 2021.
