The history of Kelly & Windsor Australia

We are very proud of our history, a lot of milestones and success

2001 - The K&W start up
  • Company and manufacturing facility established with the acquisition of fibre processing and quilting equipment.
  • Commenced business in manufacturing furniture cushions and non-woven fibre fill product ranges.
2002 - The K&W brand vision
  • Initial design and testing of bedding quilts made with specialty fibres including alpaca, cashmere, mohair, Lyocell and silk.
  • Kelly & Windsor brand established.
  • Strategic exclusive alliance agreement with the Australian Alpaca industry to develop alpaca bedding accessories.
  • Commenced design and testing of alpaca quilts.
2003 - Launch of the K&W brand
  • Launch of the new Kelly & Windsor brand of luxury alpaca quilts - Alpaca Classic Collection.
  • Released through David Jones, a leading Australian premium department store.
  • First website was launched.
2004 - The first exports
  • Released Alpaca Classic underblankets and pillow and Alpaca Light (alpaca/cotton) bedding range.
  • Exhibited at Heimtextil fair, Germany.
  • First exports to Hong Kong.
2005 - Alpaca Gold quilts, a superstar product
  • Alpaca Gold (pure alpaca) quilt range released.
  • Exhibited at Heimtextil fair, Germany, second year.
  • First exports to Japan.
  • New website launched.
2006 - More new alpaca quilts collections
  • Released the "His & Hers" dual weight quilt design in the Alpaca Gold and Alpaca Classic styles.
  • Upgraded carding and pillow lines.
  • First exports to China & Taiwan.
2007 - Technical innovations
  • Installed needle fabric equipment to manufacture alpaca and wool blend fabrics for the craft and interlining business.
  • Acquired multi needle quilting equipment.
  • Exhibited at Shanghai Intertextile Home Textile and the Shanghai Furnishing Fair.
2008 - A new brand
  • Alpaca Softop (needle felt fabrics) released.
  • The Australian Alpaca Bedding Company brand name established with its own product range.
  • First online sales site launched.
2009 - Contract OEM started up
  • Introduction of UltraSoft seamless quilt design, patent pending.
  • Upgrade of all alpaca quilting collections.
  • Establishment of contract manufacturing business - quilted and needled products
2010 - Exports surge
  • Exports expanded into China, Korea and Taiwan.
  • Exhibited at the Hong Kong Home Textiles fair.
  • Expansion of business into high performance products eg flame retardant bedding, fire protection screens.
  • Launched the Australian Country Wool range of wool quilts, duvets, doonas, comforters and underblankets.
2011 - Plant upgrades
  • Two new quilting lines purchased and installed for super king sizes for Australia and International markets.
  • Exhibited at the Hong Kong Home Textile fair, second year.
  • TV shopping in Taiwan
2012 - A big year
  • Exhibited at the Hong Kong Home Textile fair, third year.
  • Exhibited at Shanghai Home Textile fair.
  • Accredited as an approved supplier to the Australian Department of Defence, Royal Australian Navy for flame retardant bedding products (quilts, pillows, linen and quilt covers) for submarine and surface vessels.
  • Released Alpaca Bamboo quilt collection, a world's first innovation in natural bedding.
  • TV shopping in Taiwan, second year and a sell out
2013 - On line shopping
  • Launched new marketing website with updated on line shopping facility.
  • Exhibited at Heimtextil fair, Frankfurt, third year.
  • TV shopping in Australia with 6 shows, all sold out
2014 - A record year of growth
  • Exhibited at Heimtextil fair, Frankfurt, Germany, fourth year.
  •  Exhibited at Intertextile fair, Shanghai, China
  • Exhibited at Maison Objet fair, Paris, France
  • Extended the range of Alpaca Bamboo quilt collection - a 300gsm lightweight and a 600gsm super warm version released.
  • Acquired state of the art embroidery equipment for new quilt design collections
2015 - European sales program launched
  • Kelly & Windsor Europe BV, a 100% subsidiary incorporated in Netherlands to support the European sales program.
  • Designed and released the world's first All Seasons alpaca quilt collections - Alpaca Bamboo and Alpaca Gold versions
  • Exhibited at Heimtextil, Frankfurt, fifth year
  • Exhibited at Maison Objet, Paris, second year
2016 - Record export orders
  • Exhibited at Heimtextil, Frankfurt, sixth year
  • Kelly & Windsor Europe BV in Netherlands set up
  • Several sales visits to Europe to launch the brand, positive. First orders taken with high end retailers in Netherlands  and Belgium
  • Production capacity expanded with several plant & process initiatives
  • Export orders reach all-time record to China and Taiwan
2017 - Year of the Rooster
  • Established The Australian Alpaca Bedding Company as the K&W master distributor P R China
  • Designed and launched the AABC alpaca and wool bedding product range for China
  • Launched new AABC web site in English & Chinese
  • Exhibited at Heimtextil (seventh year)
  • Exhibited at Intertextiles Shanghai Fair
  • Co branding program with HYX of China
  • Alibaba sent film crew to Australia to make a video about Kelly & Windsor and AABC
  • Secured major supply contracts with the Australian Royal Navy for bedding products
  • Commenced on line selling into China - Seeco and others. Our first 11th November sales event
2018 - A "Blue Ocean Year"
  • Exhibited at Heimtextil (8th year)
  • Exhibited at Spring and Autumn Intertextile Fair in Shanghai
  • Expanded on line sales in China - TMall,
  • Expanded private label quilt business and established an alliance for export to China.
2019 - A year of changes
  • Fibre carding line refurbished (higher output + improved quality & more flexibility) and process systems improved and upgraded
  • Exhibited at Autumn Intertextile fair Shanghai (4th fair)
  • New product development program initiated
  • Expanded private label quilt business
  • New web site launched
2020 - A very challenging year
  • Updated web site and CRM systems
  • New header samples released
  • Despite several covid restrictions throughout the year, we didnt miss a production day and were busy for the whole year and even hired additional staff.
  • Upgraded our plant with several new items of equipment in sewing, quilting and shipping
  • Repeat export sale orders
2021 - We celebrate 20 years of business!
  • New products released
    • Alpaca Bamboo His & Hers quilt range
    • Alpaca wool underblankets