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In May 2018 we attended the 2018 Retail Global Internet Marketing Conference in Queensland Australia.
Why you might ask, would an ultra niche manufacturer of luxury alpaca bedding products want to go to Australia's leading digital marketing conference?
Well, we feel that that with today's online and digital global sales and marketing channels there are a number of very real opportunities for us to globally promote the Kelly & Windsor brand of luxury bedding collections.
The 2018 Retail Global Conference was a three day event, which was supported by several major international sponsors, Amazon, eBay and many local Australian cutting edge speakers. We went to learn about how we can expand our reach and promote our business on a global scale.
In all, there was more than ten dedicated half day workshops, group presentations and over 75 smaller presentations which was a very full on three days. An enormous range of topics, presentations and so many great ideas and inspirations. To find out more about this exciting event www.retailglobal.com.au
With a head full of ideas, we returned to Melbourne and have recently engaged a leading digital design agency in Melbourne to help us to revamp our web site and to assist us in updating our digital marketing strategy.
We also met with Jim Stewart of Stewart Media www.stewartmedia.com.au who is a leading Australian on line advertising & seo guru. Jim was full of great ideas for the Kelly & Windsor brand and we are planning to engage him to help us in several sales promotions in the coming months. Watch this space.
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