In May 2018 we attended the 2018 Retail Global Internet Marketing Conference in Queensland Australia.
Why you might ask, would an ultra niche manufacturer of luxury alpaca bedding products want to go to Australia's leading digital marketing conference?
Well, we feel that that with today's online and digital global sales and marketing channels there are a number of very real opportunities for us to globally promote the Kelly & Windsor brand of luxury bedding collections.
The 2018 Retail Global Conference was a three day event, which was supported by several major international sponsors, Amazon, eBay and many local Australian cutting edge speakers. We went to learn about how we can expand our reach and promote our business on a global scale.
In all, there was more than ten dedicated half day workshops, group presentations and over 75 smaller presentations which was a very full on three days. An enormous range of topics, presentations and so many great ideas and inspirations. To find out more about this exciting event www.retailglobal.com.au
With a head full of ideas, we returned to Melbourne and have recently engaged a leading digital design agency in Melbourne to help us to revamp our web site and to assist us in updating our digital marketing strategy.
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As part of our giving back philosophy. we are very exctied to announce that Kelly & Windsor Australia and the Australian Alpaca Bedding Company has partnered with the Lung Foundation of Australia to donate to their research program.
First launched in 2006, our alpaca underblankets have been very popular but unfortunately in 2015 we encountered some technical manufacturing problems that we just couldn't resolve and we reluctantly had to discontinue their production.
Today we are advising that they are coming back in winter 2021.