Without any doubt, the world has dramatically changed in 2020.
The global spread of the corona virus and its impact on the world from a human, social and economic perspective is a disaster which will have long term implications for the world for years to come.
We have all needed to adapt to new rules of living and daily life which have been either imposed or have simply been common sense. This virus has had an impact upon every person on the planet. One can only hope that mankind can work together and use our resources, knowledge and technical skills to find a solution especially now as the crisis is clearly getting out of control.
Despite the challenging times, we have seen a dramatic increased demand for Australian made quality products.
I read interesting post in "SmartCompany" today, 21st September 2020, which I thought was very relevant
"A recent Roy Morgan poll shows 52% of Australian's have a higher preference for Australian made products since the COVIC-19 pandemic. The same survey shows 89% believe more products should be manufactured in Australia. Thats huge!
When asked the reasons for bringing manufacturing home, the top five reasons were-
1. It reduces Australia's reliance on other countries
2. It creates jobs. (That should have been #1 reason in my opinion)
3. Supports Australian businesses (and jobs)
4. Reduces risks (and costs of) associated with international supply chains
5.It strengthens Australia's economy
"Given the fact that the Australian manufacturing industry has been severely depleted in recent years, do we have the capacity to replace import with locally produced goods?" Absolutely, and its also possible to export high quality Australian made products around the world.
Kelly & Windsor has shown that not only is Australian manufacturing possible for the Australian market but it's products can be exported anywhere in the world. We have been exporting since 2004, nearly 17 years!
The article went on on, "it is possible for Australian manufacturers to compete on a global scale and its often the smaller more agile Australian manufacturers that are leading the charge.
Australia can unite to beat this virus but also build a long term sustainable manufacturing economy.
Anyway, back to the subject,
As mentioned above we have seen a very strong demand for our Australian made bedding products which initially caught us out a bit.
Since early March we have been running at full production to meet demand and have hired new staff to keep up with orders from retailers throughout Australia, on line channels and from selected export markets.
We have at all times been closely monitoring the health authorities and government announcements and directions to ensure that the team is safe and that we are allowed to continue our operations.
We have had several staff meetings to discuss the situation and have established clear policies and practices for working conditions for ourselves and visitors to our facility.
Despite the stage 4 lockdown in Melbourne since early August we have been permitted to operate with strict covid safety plans for our staff and visitors.
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I noticed a Facebook post last weekend "who owns Kelly & Windsor Australia?" Is it really an Australian owned business?
We are a 100% owned Australian owned and operated business. The ownership of the company is on the pubic records and we extensively use the Australian made and Owned logo under a licence agreement with The Australia Made Campaign.
We were on TVSN with our Alpaca Gold 400 winter quilts and pillows with two shows in June which were both sold out.
These shows were the first time featuring our finest pure Alpaca Gold quilts and despite not being able to be in the studio in person, the shows were a great success with repeat orders required to fill customer back orders.