Case study: International Marketing
Professor Geoff Durden of the Graduate School of Management invited Kelly & Windsor Australia to be the case study for 120 Post Graduate International Marketing students. The case study was to create an export marketing plan for Kelly and Windsor's Alpaca quilts, duvets and doonas.
Kelly & Windsor has been involved with and supported the La Trobe University Graduate School of Management for several years and this invitation was a continuation of Kelly and Windsor's contribution to the university. Kelly & Windsor has a 'give back' philosophy.
Trevor Beuth, Managing Director of Kelly & Windsor Australia presented the background of Kelly & Windsor including its export development program to students.