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K&W History




We are very proud of our history, a lot of milestones and success

2001 - The K&W start up

  • Company and manufacturing facility established with the acquisition of fibre processing and quilting equipment.
  • Commenced business in manufacturing furniture cushions and non-woven fibre fill product ranges.

2002 - The K&W brand vision

  • Initial design and testing of bedding quilts made with specialty fibres including alpaca, cashmere, mohair, Lyocell and silk.
  • Kelly & Windsor brand established.
  • Strategic exclusive alliance agreement with the Australian Alpaca industry to develop alpaca bedding accessories.
  • Commenced design and testing of alpaca quilts.

2003 - Launch of the K&W brand

  • Launch of the new Kelly & Windsor brand of luxury alpaca quilts - Alpaca Classic Collection.
  • Released through David Jones, a leading Australian premium department store.
  • First website was launched.

2004 - The first exports

  • Released Alpaca Classic underblankets and pillow and Alpaca Light (alpaca/cotton) bedding range.
  • Exhibited at Heimtextil fair, Germany.
  • First exports to Hong Kong.

2005 - Alpaca Gold, a superstar

  • Alpaca Gold (pure alpaca) quilt range released.
  • Exhibited at Heimtextil fair, Germany, second year.
  • First exports to Japan.
  • New website launched.

2006 - More new collections

  • Released the "His & Hers" dual weight quilt design in the Alpaca Gold and Alpaca Classic styles.
  • Upgraded carding and pillow lines.
  • First exports to China & Taiwan.

2007 - Technical innovations

  • Installed needle fabric equipment to manufacture alpaca and wool blend fabrics for the craft and interlining business.
  • Acquired multi needle quilting equipment.
  • Exhibited at Shanghai Intertextile Home Textile and the Shanghai Furnishing Fair.

2008 - A new brand

  • Alpaca Softop (needle felt fabrics) released.
  • The Australian Alpaca Bedding Company brand name established with its own product range.
  • First online sales site launched.

2009 - Contract OEM started up

  • Introduction of UltraSoft seamless quilt design, patent pending.
  • Upgrade of all alpaca quilting collections.
  • Establishment of contract manufacturing business - quilted, needled and non-woven textile products.

2010 - Exports surge

  • Exports expanded into China, Korea and Taiwan.
  • Exhibited at the Hong Kong Home Textiles fair.
  • Expansion of business into high performance products eg flame retardant bedding, fire protection screens.
  • Launched the Australian Country Wool range of wool quilts, duvets, doonas, comforters and underblankets.

2011 - Plant upgrades

  • Two new quilting lines purchased and installed for super king sizes for Australia and International markets.
  • Exhibited at the Hong Kong Home Textile fair, second year.
  • TV shopping in Taiwan, one show over a weekend, a total sell out.

2012 - A big year

  • Exhibited at the Hong Kong Home Textile fair, third year.
  • Exhibited at Shanghai Home Textile fair.
  • Accredited as an approved supplier to the Australian Department of Defence, Royal Australian Navy for flame retardant bedding products (quilts, pillows, linen and quilt covers) for submarine and surface vessels.
  • Released Alpaca Bamboo quilt collection, a world's first innovation in natural bedding.
  • TV shopping in Taiwan, second year and sold out

2013 - On line shopping

  • Launched new marketing website with updated on line shopping facility.
  • Exhibited at Heimtextil fair, Frankfurt, Germany, third year.
  • TV shopping in Australia with 6 shows, all sold out

2014 - A record year of growth

  • Exhibited at Heimtextil fair, Frankfurt, Germany, fourth year.


  • Exhibited at Intertextile home wares fair, Shanghai, China


  • Exhibited at Maison Objet home wares fair, Paris, France


  • Extended the range of Alpaca Bamboo quilt collection - a 300gsm lightweight and a 600gsm super warm version released.


  • Acquired state of the art embroidery equipment for new quilt design collections

2015 - European sales program launched

  • Kelly & Windsor Europe BV, a 100% subsidiary incorporated in Netherlands to support the European sales program.
  • Designed and released the world's first All Seasons alpaca quilt collections - Alpaca Bamboo and Gold
  • Exhibited at Heimtextil, Frankfurt, fifth year
  • Exhibited at Maison Objet, Paris, second year

2016 - Record export orders

  • Exhibited at Heimtextil, Frankfurt, sixth year
  • Kelly & Windsor Europe BV in Netherlands set up with Ilse van den Brand, European Sales manager
  • Two sales visits to Europe to launch the brand, positive and first orders taken with high end Netherlands  and Belgium retailers
  • Production capacity expanded with plant & process initiatives
  • Largest order for export to Taiwan shipped
  • New web site launched with mutli store, multi lingual and multi currency features